ABOUT US
OUR MISSION
Our mission is to promote the innovation, growth and sustainability of a responsible and inclusive cannabis industry.
OUR VALUES
STRONGER TOGETHER
The thousands of California businesses involved in our state-legal cannabis industry represent a significant economic force.
PUBLIC HEALTH & SAFETY
We work to elevate data-driven policy that puts the consumer first, safeguards the standards of our supply chain and keeps cannabis out of the hands of California’s youth.
EQUITY & INCLUSION
We support a diverse and inclusive cannabis industry that provides equity in business opportunities and aims to address the historical impacts of cannabis prohibition on marginalized communities.
SENSIBLE PUBLIC POLICY
We support fair and equitable public policy that fosters a safe, regulated, and responsible cannabis industry, balancing public health, safety, and taxation, while ensuring economic opportunities for all.